Market opportunities in the clean label bakery aisle – deep dive
The bakery category is evolving to meet consumer demand for products that address a range of health benefits, including heart health, weight management, allergen-friendly and more. However, replacing or reducing ingredients such as fat, gluten and sugars with clean label counterparts isn’t easy because they play key roles in a product's texture, visual appeal, moisture retention, stability, shelf life and taste. Fortunately, a host of functional, clean label ingredients and solutions help create bakery products that deliver on consumer expectations.
Takeaways for your business
• The global market for bakery products is projected to reach US$574 billion by 2023.
• Bread and rolls have the largest market share, accounting for approximately 45% of demand.
• In recent years, clean label moved from trend to driving force behind new and existing products.
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