Healthy aging a leading driver of cognitive health market – audio report

Evolution of the cognitive health market is shaped by numerous consumer trends, but perhaps none as impactful as growing interest in healthy aging.

Rachel French

August 30, 2019

Cognitive health is an evolving category fueled by consumers’ changing needs and health goals. Several trends have emerged in recent years, but perhaps none as impactful on the cognitive health market as increased interest in healthy aging.

In this audio report, Steve Walton, president, HealthFocus International; Elyse Lovett,  senior marketing manager, Kyowa Hakko; and Stephen Ashmead, senior fellow, Balchem Corp., offer insights on how the market for cognitive health is evolving, along with factors driving its growth.

Key points of the audio report include:

  • The health concerns of consumers have shifted from acute conditions as the primary concern to aging well as the primary concern.

  • Younger demographics are driving demand for cognitive health solutions to support healthy aging, concentration, stress and focus.

  • Households with children and gamers (also known as the esports category) are emerging as areas of opportunity for cognitive health solutions.

Links and resources:

Editor's note: This audio report includes a sound clip from a video by GamesRadar.

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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