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Omnichannel connects consumers and brands in new ways – podcastOmnichannel connects consumers and brands in new ways – podcast

The omnichannel sounds like a daunting sales strategy– and it is. Listen in as we disassemble its parts and reveal the coin of the realm.

Todd Runestad

March 23, 2019

1 Min Read
Omnichannel connects consumers and brands in new ways – podcast

Jeff Hilton, chief marketing officer at Brand Hive, talks with INSIDER editor Todd Runestad about the brave new world of omnichannel marketing. What is this omnichannel, you ask? Not your father’s TV, that’s for sure. Hilton talks about

  • Directing marketing activity at consumers who frequent different channels and influence points.

  • The blurred lines between channels.

  • The overlapping channels between ingredient suppliers and manufacturers.

  • The key ingredient in that relationship that will make downstream consumers customers for life.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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