Croda ~ Hydroastivium P, Crodasone P

EAST YORKSHIRE, England—Specialty chemical company Croda Health Care launched two new products made from superfoods: Hydroastivum P with moisturizing and anti-irritancy properties for hair and skin, and Crodasone P for protection against cuticle cracking cause by heat and style damage.

Both products are derived from Pisum sativum—peas—which is known for its high-protein content, assortment of phyto-nutrients, antioxidant properties and amino acid content. The products also contain high levels of glutamic acid, aspartic acid, argenine and lysine, which all have hair and skin care benefits. Proteins absorb readily onto the surface of the skin and hair, and are generally hygroscopic, meaning they attract water molecules from the air to act as humectants.

The moisture retentive biopolymer Hydrosativum P immerses the skin with moisture to improve firmness and elasticity to make skin look younger. It also reduce irritancy, making it ideal for skin and scalp care. It is naturally substantive to a variety of hair types from different ethnicities binding to moisture and hydrating hair with a wide range of humidity, increasing hair plasticity to help combat breakage.

Crodasone P is a copolymer that offers protection against cuticle cracking caused by common hair styling practices such as blow-drying, combing and styling. It’s complex structure crosslinks on drying to form a condition and protective network that offers benefits to all types of hair products. It is used for leave-on styling products of conditioners claiming heat defense, but is also proven to be effective in rinse-off applications like shampoos and conditions.

In January, Croda Health care became the first omega-3 fish oil supplier to receive the International Fish Oil Standards (IFOS) supplier certification for its Incromega brand fish oil concentrates.