Joshua Schall, MBA, is a digital-first consumer packaged goods (CPG) strategist and entrepreneur who focuses on the emerging and intersecting categories of value-added (or functional) food, beverage, beauty and nutritional supplements. He currently is the owner of J. Schall Consulting, an Austin, Texas-based boutique management consulting company that focuses on digital growth strategies for CPG brands that range from pre-launch to portfolio companies with more than $500M in yearly revenue.