Vitamin Angels Lauds 'Super Moms'

Sandy Almendarez, VP of Content

April 17, 2013

2 Min Read
Vitamin Angels Lauds 'Super Moms'

As Mother's Day approaches next month, we tend to reflect on the hardships our moms smiled through to get us to where we are today. Maybe she put her career on hold or she never got to go to Italy like she always wanted. (My mom sacrificed both.) Instead, she loved and cared for us. We really can't ever pay her back.

Now, think of the moms out there who are doing all of this without the proper nutrition; maybe your mom was one of them.

Vitamin Angels, the amazing organization that helps children get adequate nutrition, is honoring all the moms out there with its "My Super Mom" social media campaign. While honoring all moms, it also raises awareness for the organization, which also reaches at-risk pregnant women and new mothers with life-changing multivitamins.

Participants are encouraged to share stories about their moms on Twitter, Instagram and Vitamin Angels Facebook page using the hashtag #MySuperMom. Singer-songwriter Tristan Prettyman added her own video talking about how her own super mom" influenced her career. 

Throughout the My Super Mom campaign, which launched Sunday, April 14, Vitamin Angels will share inspiring stories of super moms" who are receiving vitamins through their programs. Supporters can share with their friends and family, and encourage them to participate.

The campaign culminates on Friday, May 10, with a video compilation of the most inspiring, funny and touching user-generated content in celebration of the importance of mothers.

There is no cost to participate, however those interested in donating may do so through the Vitamin Angels website. You can also donate to the organization for free by downloading Upwards!, a digital magazine produced by INSIDER publisher VIRGO. The magazine delivers Vitamin Angels' news and stories.

I'm going to think about what story I can tell about my mom to share. If you post your story, let me know on Twitter (@SandyAlmendarez), and I'll give you a retweet.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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