SupplySide West Podcast 81: Succeeding in Personalized Nutrition

Winning a 2017 Editor's Choice Award (ECA) for best new multivitamin, Vitamin Packs capitalized on the personalized nutrition and convenience trends with its online assessment tool and home delivery model.

Karen Butler, Senior Managing Editor

December 20, 2017

Using proprietary technology to provide a fast, free online assessment, Vitamin Packs delivers a personalized nutrition solution directly to consumers’ doorsteps. The innovation earned the company the 2017 Editor’s Choice Award (ECA) for best new multivitamin product. In this podcast, recorded on location at SupplySide West in Las Vegas, CEO Jason Brown talks with Karen Butler, content marketing manager, about the:

• early roots of personalized nutrition, previously known as mass customization

• importance of consumer compliance in supporting a successful nutrition product

• role of science and technology in advancing personalized nutrition

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Related Resources

Image Gallery: 2017 Editor's Choice Awards Supplements Winners

Video: Winners of the 2017 SupplySide CPG Editor’s Choice Awards

Blog: Informa Names Sixth Annual SupplySide CPG Editor’s Choice Award Winners

About the Author(s)

Karen Butler

Senior Managing Editor, Informa Markets

Karen Butler is a senior managing editor at Informa Markets. For nearly 25 years, she’s worked in a variety of editorial roles, covering topics such as animal nutrition, functional food & beverage, and dietary supplement ingredients and trends. She most enjoys working behind the scenes as a copyeditor, as well as building community and supporting a team. Reach her at [email protected].

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