Improving Lives Foundation promotes gender equality and nutrition among rural farmers – podcast

The initiative from OmniActive Health Technologies aims to fostering positive change for the communities, customers and consumers impacted by the company’s products and practices.

Sandy Almendarez, VP of Content

March 6, 2019

To foster positive change for the communities that help build dietary ingredient supplier OmniActive Health Technologies, its Improving Lives Foundation works to improves the lives of the rural famers that supply its ingredients. The corporate social responsibility (CSR)initiative includes gender equality, nutrition and sanitation components. In this podcast Brian Appell, marketing manager, OmniActive Health Technologies, and Rushva Parihar, corporate social responsibility consultant, OmniActive Improving Lives Foundation, discussion the Foundation with Sandy Almendarez, editor in chief, INSIDER. They cover:

  • Why it was important to look at the sustainability of communities rather than just the environmental aspects of harvesting ingredients and raw materials

  • Two anecdotes of how the Improving Lives Foundation has helped famers in India

  • How OmniActive is working with its brand partners to expand the Foundation.

The Improving Lives Foundation officially launched at SupplySide West in in November 2018 in Las Vegas.

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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