‘Pick one thing and start’ to improve sustainability – podcast

Brands looking to improve their ecological balance should start in any small way they can, notes Ann Armbrecht, director, Sustainable Herbs Program, because one ripple now can lead to waves.

Sandy Almendarez, VP of Content

May 14, 2019

The climate is changing, and suppliers in the botanical industry are weathering droughts, floods, rising temperatures and other deviations that impact supply chains. The finished product brands that feature these herbs can act now to enhance sustainability, improving their businesses, the communities that support their crops, the health of their consumers and the condition of the planet. In this podcast, Ann Armbrecht, director, Sustainable Herbs Program, discusses how brands can start to ease the climate conundrum with Sandy Almendarez, editor in chief, INSIDER. They cover:
•    The Sustainable Herbs Program’s objectives, and how it helps botanical brands improve their businesses
•    Why relationships with farmers are so important to brands’ business operations
•    How can brands prioritize third-party certifications to boost their sustainability
This podcast was recorded at SupplySide East in April 2019 in Secaucus, New Jersey. Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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