SupplySide West podcast: Technology streamlining the supply chain

Suppliers and manufacturers are exploring ways to use technology to optimize bringing products to market

Heather Granato, VP, Partnerships & Sustainability

October 24, 2018

In a market with an increasing interest in transparency, technology solutions are now coming to the fore to help streamline the supply chain. Whether they’re using blockchain or other tech, companies are looking for ways to bring the dietary supplement industry to another level. In the lead-in to SupplySide West, Heather Granato, vice president of content, spoke with Skye Lininger, president of dietary supplements at TraceGains (, about the opportunities ahead to use technology to improve communication across the industry, while being mindful of concerns about data protection and privacy, as well as the recent acquisition of the Vitature platform and what that could mean to supply chain buy-in.

Key points of this podcast include:

  • Exploring the phases of how technology has been used to improve communication in the supply chain.

  • How technology is providing solutions to “pain points” among manufacturers of dietary supplements.

  • The ways that technology will improve regulatory compliance and, ultimately, product quality.

Links and Resources:

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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