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SupplySide West podcast: Technology streamlining the supply chain

Suppliers and manufacturers are exploring ways to use technology to optimize bringing products to market

Heather Granato

October 24, 2018

In a market with an increasing interest in transparency, technology solutions are now coming to the fore to help streamline the supply chain. Whether they’re using blockchain or other tech, companies are looking for ways to bring the dietary supplement industry to another level. In the lead-in to SupplySide West, Heather Granato, vice president of content, spoke with Skye Lininger, president of dietary supplements at TraceGains (tracegains.com), about the opportunities ahead to use technology to improve communication across the industry, while being mindful of concerns about data protection and privacy, as well as the recent acquisition of the Vitature platform and what that could mean to supply chain buy-in.

Key points of this podcast include:

  • Exploring the phases of how technology has been used to improve communication in the supply chain.

  • How technology is providing solutions to “pain points” among manufacturers of dietary supplements.

  • The ways that technology will improve regulatory compliance and, ultimately, product quality.

Links and Resources:

About the Author(s)

Heather Granato

vice president, content, Informa Markets, Food EMEA division

Heather Granato is a 25-year veteran of the natural products industry, currently serving as the Vice President, Content, in Informa Exhibitions’ Global Health & Nutrition Network. She has been a presenter at events including SupplySide, Vitafoods, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products INSIDER, Food Product Design, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She was named a 2015 Top Woman in Media by Folio:; received the 2014 Visionary Award from the American Herbal Products Association (AHPA); and was awarded the CEO Merit Award for Content from Informa in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism; she currently serves as a national vice president for Kappa Alpha Theta women's fraternity.

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