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Biotechnology has been applied in fields from medicine to agriculture for many years. But there remain a number of questions about the long-term usage of such technologies, particularly as it relates to consumer acceptability. In the lead-in to SupplySide West, Heather Granato, vice president of content, spoke with Leena Pradhan-Nabzdyk, CEO of Canomiks (canomiks.com), about the applications of biotechnology into the ingredient supply chain. The conversation includes identifying benchmarks related to activity or adulteration, and delivering consistent quality ingredients to the consumer market, as well as questions buyers can ask when sourcing ingredients to ensure they will be acceptable to consumers.
Key points of this podcast include:
How is biotechnology offering solutions around ingredient supply chain challenges?
Understanding the basis of “-omics” and how genetic investigations can identify multinutrient compounds with positive health impacts.
The ways that ingredient suppliers and manufacturers can use targeted technologies to deliver quality products to consumers.
Links and Resources:
vice president, content, Informa Markets, Food EMEA division
Heather Granato is a 25-year veteran of the natural products industry, currently serving as the Vice President, Content, in Informa Exhibitions’ Global Health & Nutrition Network. She has been a presenter at events including SupplySide, Vitafoods, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products INSIDER, Food Product Design, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She was named a 2015 Top Woman in Media by Folio:; received the 2014 Visionary Award from the American Herbal Products Association (AHPA); and was awarded the CEO Merit Award for Content from Informa in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism; she currently serves as a national vice president for Kappa Alpha Theta women's fraternity.
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