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Supply chain partnerships deliver innovation to consumers

Does your company have a story to share about your innovative supply chain strategy? If so, consider entering the NEXTY Awards at SupplySide West 2019.

Heather Granato

June 28, 2019

2 Min Read
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Consumers shopping for the latest beverage, snack or supplement have their list of criteria. They’re looking for clean labels, great taste, powerful nutrition … or all of these. And they’re increasingly interested in the story behind the brand. The growing interest in transparency is shining a light on the full supply chain, and offering companies the opportunity to showcase the partnerships they’ve developed.

Last year, Natural Products INSIDER called out some of these partnerships in the Esca Bona Supply Heroes series, designed to highlight brands that are using new approaches to repairing and solving challenges in today’s global supply chain.

Consider the work done by Alter Eco, maker of decadent chocolate products and holder of organic, Fair Trade and B-corp certifications. The company has developed strong collaborative relationships with cacao producers on the ground, focusing on improving the quality of life of all stakeholders. But it’s also taken things a step further with its work with Pur Projet, supporting the organization’s insetting philosophy and model with the goal of becoming a carbon negative business.

At the same time, not all aspects of the supply chain attract the same level of interest. Consider the laboratories that play a critical role in ensuring products meet established specs and are safe for consumption. Whether in-house or third-party, labs are an important part of the full process. Consider how Gaia Herbs, via its Meet Your Herbs program, is offering a look at not only the ingredient—traceable to the field—but also the testing results for every product.

Ultimately, it takes a village to raise a CPG brand. From the ingredient suppliers through contract manufacturers, the packaging suppliers and laboratories, each one has a role to play in helping a finished brand marketer bring a unique product to life.

Does your company have a story to share about your innovative supply chain strategy? If so, consider entering the NEXTY Awards at SupplySide West 2019. The NEXTY Awards at SupplySide West recognize innovation, inspiration and integrity across 13 categories. Winning products represent what’s “next” in wellness trends, in solving today’s health and sustainability problems, in ingredient innovation, in packaging, in condition management, in supply chain growth and transparency, and in health impact. The submission deadline is July 26, 2019. Winners announced at SupplySide West in Las Vegas, Oct. 15-19, 2019.

About the Author(s)

Heather Granato

vice president, content, Informa Markets, Food EMEA division

Heather Granato is a 25-year veteran of the natural products industry, currently serving as the Vice President, Content, in Informa Exhibitions’ Global Health & Nutrition Network. She has been a presenter at events including SupplySide, Vitafoods, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products INSIDER, Food Product Design, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She was named a 2015 Top Woman in Media by Folio:; received the 2014 Visionary Award from the American Herbal Products Association (AHPA); and was awarded the CEO Merit Award for Content from Informa in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism; she currently serves as a national vice president for Kappa Alpha Theta women's fraternity.

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