The pandemic has driven supplement demand and driven increased consumer scrutiny of products—transparency matters today more than ever before. Americans are thinking more about their products' supply chain than they were a year ago. More than 50% of consumers are concerned about where ingredients are sourced. New Hope Network Data & Insights consumer research reveals that the frequency of behaviors related to seeking transparency have not just recovered since the onset of social distancing back in mid-March, but continue to grow beyond 2017 pre-COVID benchmarks.
Brands have been talking about “transparency” for years. 2020 could put many to the test. Strong partnerships between ingredient suppliers and manufacturers have never been more critical. It comes down to trust between supplier and brand, this trusted relationship leads to extraordinary products that produce results and grow confidence—and loyalty—between brand and consumer.
Learn about the journey of three Sabinsa ingredients from source to shelf. Hear first hand about production challenges faced by several brands, and the unique solutions for overcoming these hurdles that could only be discovered and executed with the help of a powerful supply chain partnership.
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