INSIDERs New Site Delivers Targeted Content with Blogs, Channels

INSIDER is better organizing its content into key channels—supplements, functional food, beverages, sports nutrition and beauty—that will have associated blogs.

Sandy Almendarez, VP of Content

January 9, 2015

2 Min Read
INSIDERs New Site Delivers Targeted Content with Blogs, Channels

Welcome to the redesigned Natural Products INSIDER site!

INSIDER is still bringing all the content that helps marketers, manufacturers and formulators of dietary supplements, functional foods and beverages, sports nutrition products and cosmeceuticals. However, we are better organizing the content into key channels—supplements, functional food, beverages, sports nutrition and beauty. Each of these focus areas will have specific digital issues, galleries, reports and more. These channels will help our readers better navigate our site to get the content they want the most.

Each of these channels will have associated blogs, with INSIDER’s team of editors putting the news into context so site visitors understand what the information means to their business. The blogs include:

  • Global Evolutions—I will tackle big-picture topics that spur evolution in the industry. (This is the blog you’re reading now.)

  • Supplement Perspectives—Contributing editor Pete Croatto hosts industry experts exploring topical issues affecting the natural products industry.

  • Supplement Law Blog—Chief legal correspondent Josh Long gives natural products brands the skinny on laws governing supplements.

  • Functional Beverage Perspectives—Managing editor Celeste Sepessy gives her take on innovation in the drinkable nutrition category.

  • Functional Food Perspectives—Associate editor Rachel Adams explores the development of the functional food industry.

  • Sports Nutrition Blog—Senior editor Steve Myers follows trends in the sports nutrition space including innovative ingredients, the latest research and regulatory happenings.

  • Beauty Perspectives—Associate editor Kate Kunkel addresses interesting developments in the beauty category.

  • Top Industry Happenings—Associate editor Kate Kunkel divulges the top industry news.

INSIDER’s new design follows that of its sister brand, Food Product Design; that site design was a finalist for website redesign of the year in the min and the Folio: awards in 2014.

With more than 25,000 site registered users, is the trusted resource for the natural products industry; these site enhancements will bolster the brand’s leadership position and prepare us for further growth in the years ahead.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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