Clean label has become an expectation around the globe, with consumers demanding that suppliers and brands are increasingly transparent and willing to build trust. At Food ingredients (Fi) Europe, it was apparent that trends including the mainstreaming of plant-based eating, performance nutrition and digestive health are impacting business globally. INSIDER’s senior food and beverage editor, Judie Bizzozero, joins vice president of content Heather Granato in Paris to discuss the latest trends at Fi Europe, including:
- Innovations in plant-based nutrition, including new ingredients and the consumer demand for more “flexitarian” options.
- How suppliers and brands are using storytelling to develop closer relationships with consumers, focusing on their desire for transparency and clean ingredient lists.
- Sustainability as the cornerstone of business development, with incremental efforts leading to greater change throughout the supply chain.
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