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Workshop: Esports for newbs

Learn about the health needs and demands of the gaming market.

Steve Myers

October 27, 2021

It is easy for supplement companies to get “rekt” when trying to enter the gaming supplement space. Esports is a community of online competitors who don’t often welcome outsiders on the spot, especially established brands appearing to dip into this world for a quick buck. The better method may be for brands interested in this growth space to immerse themselves in the community and its culture. This session will provide an overview of the gaming world, and dive into the health needs and demands of millions of competitive—and billions of recreational—gamers worldwide. Experts will also discuss gaming culture and ways brands can become part of the growing competitive esports community that logs half a billion viewers annually.

This session will cover:

  • Insights into ingredients driving interest within the gaming market 

  • Gaming culture and marketing insights from an expert panel

  • Gamer health needs and ingredient solutions (cognitive, energy, eye and sleep)

About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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