The modern supplement consumer, a quest for wellness – podcast

Contemporary notions of health and wellness are changing for consumers, who are seeking involvement in managing or preventing health conditions that affect their lives. How do supplements fit in?

Duffy Hayes, Assistant Editor

June 12, 2020

Shelley Balanko, Ph.D., is senior vice president of business development at The Hartman Group, and has studied consumer behavior as an ethnographer and then as director of The Hartman Group’s Analytic and Retainer Services teams. In this episode of the Healthy Insider podcast, Assistant Editor Duffy Hayes and Balanko explore changing consumer behavior as it relates to new considerations of mindfulness and overall wellness. Related topics include:

  • How supplement use is part of the three practices of health and wellness

  • Generation cohort differences and how that is affecting supplement usage

  • A shift away from pharmaceuticals and a trend toward natural and transparency in supplement ingredients.

About the Author(s)

Duffy Hayes

Assistant Editor, Natural Products Insider

Duffy Hayes joined Informa Markets and Natural Products Insider in January 2020. He has more than two decades of experience as a working journalist, previously as an editor and reporter at a daily newspaper and also as a B2B journalist in the telecommunications and home security industries.

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