The evolving ‘-biotic’ category in natural health products – podcast

The “-biotics” market appears to be growing by CFUs with new ingredients such as post- and psychobiotics, and attorney Ivan Wasserman is here to talk regulatory concerns.

Sandy Almendarez, VP of Content

May 21, 2019

Once upon a time, probiotics were the only “-biotic” that ruled the healthy CPG (consumer packaged good) landscape. As consumer understanding and research findings grew, other -biotic categories formed with their own research supporting human and animal health. Some, such as prebiotics and synbiotics, are gaining consumer traction, but others, such as postbiotics and psychobiotics are still gaining their footing. And CBD-biotics? Is that a thing? (No, it’s not.)

In this podcast Ivan Wasserman, managing partner, Amin Talati Upadhye LLP, discusses the growth of these -biotics in the marketplace and the regulatory challenges they face. With Sandy Almendarez, editor in chief, INSIDER, Wasserman covers:

  • The definitions of prebiotics, synbiotics, psychobiotics, cosmecbiotics and postbiotics.

  • The industry’s efforts to change regulatory requirements so probiotics can be labelled by colony forming units (CFUs) rather than by weight.

  • How brands may inadvertently mislead consumers by using these new -biotic terms

This podcast was recorded at SupplySide East in April 2019 in Secaucus, New Jersey. Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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