The complex and evolving world of probiotics – deep dive

The global market for probiotics with foods and supplements together hit $43.8 billion in 2018 and is estimated to reach $77 billion over the next seven years. Market potential is high as new strains continue to be identified and researched for their role in the human (and animal) microbiome. Developments such as spore-forming probiotics and microencapsulation have made probiotics more resistant to processing, inspiring a host of innovative delivery formats, especially in foods and beverages.

August 20, 2019

1 Min Read

Takeaways for Your Business:

• Sales of synbiotics, a prebiotic and probiotic combination, are anticipated to grow 16% by 2020.
• Top consumer motivators for purchasing probiotic products are well-being, digestion and immunity.
• The number of colony-forming units (CFUs) and strains of probiotics can help differentiate a product.

Underwritten by:

Sabinsa logo.jpg

For more on the complex and evolving world of probiotics, register to attend: Extending Your Reach in the Probiotics Space; Saturday, Oct. 19, 8:30 to 11:30 am at SupplySide West

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like