Animal nutrition trends continue to be influenced by what's hot for humans--particularly when it comes to probiotics.

Karen Butler, Senior Managing Editor

December 27, 2017

Affirming that pet trends are influenced by what’s hot for humans, a probiotic food topper for dogs and cats earned a 2017 Editor’s Choice Award (ECA) for best new animal nutrition product. In this podcast, recorded on location at SupplySide West in Las Vegas, Mika Wheelwright, CEO of Fidobiotics and Meowbiotics, discusses the development of probiotic products for animal nutrition. She and Karen Butler, content marketing manager, review:

• The importance of delivery format and palatability when formulating for pets.

• Striking the right balance of probiotics, prebiotics and enzymes in a digestive health product.

• What the National Animal Supplement Council (NASC) Quality Seal indicates in the pet nutrition market.

If you have feedback, email [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

Related Resources

Image Gallery: 2017 Editor's Choice Award Food and Beverage Winners

Video: Winners of the 2017 SupplySide CPG Editor’s Choice Awards

Blog: Informa Names Sixth Annual SupplySide CPG Editor’s Choice Award Winners

About the Author(s)

Karen Butler

Senior Managing Editor, Informa Markets

Karen Butler is a senior managing editor at Informa Markets. For nearly 25 years, she’s worked in a variety of editorial roles, covering topics such as animal nutrition, functional food & beverage, and dietary supplement ingredients and trends. She most enjoys working behind the scenes as a copyeditor, as well as building community and supporting a team. Reach her at [email protected].

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