Spring into action: Maintaining mobility and joint health for all ages – webinarSpring into action: Maintaining mobility and joint health for all ages – webinar
Discover how to leverage the science and efficacy of MSM to create products that support joint health and longevity.
March 31, 2023
Sponsored by Balchem
Spring brings longer days and nicer weather, and many people are motivated to get moving and give themselves a makeover. But some may need a little help to work out the kinks and give their body a lift.
Methylsulfonylmethane or MSM is an organic sulfur-containing compound used in dietary supplement formulations that provides a variety of research-backed health benefits, including mobility and joint health. The benefits of MSM for joint health stem from its ability to provide basic building blocks for connective tissue, serving as a critical component of healthy cartilage. Due to its role in maintaining healthy connective tissue, MSM also has benefits in the beauty segment for healthy hair, skin, and nails.
In this webinar, we’ll delve into how MSM helps support the ability to stay active as we age and take a look at current research supporting these benefits. Product developers, innovation managers, marketing specialists and nutrition science managers should tune in to discover how this unique ingredient can have a big impact on the success of finished products that support active and healthy lifestyles.
Better understand the source of MSM
Explore the role that MSM plays in promoting healthy joints as we age
Examine recent research on the role of MSM in supporting longevity and performance
Explore ways to utilize the data behind MSM to leverage claims and marketing communications with consumers
Associate Director, Content Marketing , Natural Products Insider
Strategic Marketing Manager, Minerals & Nutrients, Balchem
Lauren currently leads all marketing and innovation activities for the OptiMSM® product line in dietary supplements in Balchem’s Mineral and Nutrients division. She has held previous roles in technical applications, product development, new product finished good commercialization, and commercial management at organizations such as DSM Nutritional Products, Ingredion, and Kraft Foods.
Lauren earned her MBA and MS in Food Science from Rutgers University and is a Project Management Professional.
Eric Ciappio, PhD, RD
Strategic Development Manager, Nutrition Science, Balchem
Eric is the Strategic Development Manager, Nutrition Science at Balchem, where he works with organizations in the food, beverage, and dietary supplement industries to help bring compelling new nutritional products to the market. Eric is a published scientific expert with over 10 years of industry experience and proven performance across roles in scientific affairs, sales, and marketing. He previously has held a variety of roles in nutrition science, sales, and marketing at organizations such as Wyeth Consumer Healthcare, DSM Nutritional Products, and IFF.
Eric holds a PhD in Biochemical and Molecular Nutrition from Tufts University and is a Registered Dietitian.
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