Redcon1 stays on blazing path with new investment – video

Redcon1 Founder Aaron Singerman talks about how new funds will help his company’s growth and innovation stay on its rising path.

Steve Myers, Senior Editor

May 3, 2021

Perhaps the buzziest sports nutrition brand in recent years, Redcon1 continues to impress and attract consumers and industry with its formulations, marketing and support for its community, including military and first responders. Founder Aaron Singerman talks to Insider’s Steve Myers about the company’s inflection point and how a new investment from Trivest will help fuel the next explosive phase of the company’s journey.

This video will touch on:

  • How Redcon1 will use its new funding to expand its reach and maintain more inventory.

  • Challenges and lessons learned from operating during the pandemic lockdowns and economic slowdown.

  • How Redcon1 is building a culture around quality, innovation and giving back to the community (Recon1 Foundation).

About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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