Lesaffre Human Care launches Lynside ProteYn on the North American Market at SSWLesaffre Human Care launches Lynside ProteYn on the North American Market at SSW
Lesaffre Human Care, supplier of quality ingredients from yeast and bacteria fermentation for the global human care markets, is excited to announce the North-American launch of Lynside® ProteYn, first yeast Protein on the market.
September 12, 2017
Lessafre Human Care, supplier of quality ingredients from yeast and bacteria fermentation for the global human care markets, is excited to announce the North-American launch of Lynside® ProteYn, first yeast Protein on the market.
Leveraging over 160 years of experience in the yeast field, LHC developed a true game-changer for the protein market, which is currently driven by animal and vegetable sources of protein. With consumers increasingly turning away from animal proteins, we have witnessed the rise of plant-based proteins such as soy protein and pea protein. More recently, a multitude of new protein sources - from algae, fungi, insects, etc.- have also become more prominent. However, some of them must overcome significant hurdles such as functional and organoleptic drawbacks as well as consumers’ potential concerns over safety and psychological factors. “Building upon nutritional yeasts’ notoriety, yeast proteins are designed to cater to these modern consumers seeking reassurance regarding the quality, safety and origin of the products they choose which significantly reduces the potential for concerns”, explains to Pauline Colard, Nutritional Product Manager at Lesaffre Human Care.
Lynside® ProteYn, launched in Europe at HIE last year, contains all essential amino acids, including branched-chain amino acids and is therefore a complete protein, perfect for people looking at enhancing their protein intake with non-animal protein sources. Mintel’s research1 reveals that the top reason US consumers use meat alternatives is because they occasionally like to have meat-free days while not necessarily fully committing to a meat-free lifestyle. 66% of consumers who eat protein alternatives also agree that they are healthier than real meat. “The rise in popularity of “Meatless Mondays” among Americans opens up new opportunities for our yeast protein as our Lynside® ProteYn ingredients are also packed with micronutrients such as naturally-occurring fibers, B vitamins and minerals such as iron, zinc, calcium, magnesium, phosphorus and potassium and can therefore be valuable assets for alternative products manufacturers”, shares Pauline Colard.
Lesaffre Human Care yeast proteins are indeed characterized by an excellent chemical score2 and Protein Digestibility–Corrected Amino Acid Score (PDCASS3), of respectively 100% and 1, which is similar to dairy protein and higher than all plant-based proteins. Besides offering a complete high-profile aminogram and high digestibility score, Lynside® ProteYn ingredients are also nutrient-packed, which prove to be essential for people such as vegan, vegetarians or flexitarians, who are at increased risk of vitamin and mineral deficiency due to their food preferences.
Lesaffre Human Care yeast proteins are designed to be incorporated in a variety of applications that will resonate with modern consumers who are looking for food they can trust; or to be directly sprinkled on food. Lynside® ProteYn ingredients are non-GMO, allergen-free (gluten, dairy and soy-free), free from anti-nutritional factors and produced without pesticide or antibiotic for growth. In addition, thanks to a very specific and perfectly mastered manufacturing process, Lynside® ProteYn benefits from having a low environmental impact (low water consumption, reduced carbon footprint, quick turnaround, etc.). It can therefore be considered as a sustainable protein, in comparison to other more resource-intensive and environmentally impactful options.
SSW will also be the perfect occasion for Lesaffre Human Care to showcase its range of unique probiotic yeasts and bacteria backed by strong science and developed in an effort to address some of consumers’ most prevalent health concerns, such abdominal discomfort with ibSium®, breakthrough proprietary ingredient benefiting from a health claim from Health Canada; immune health support with LifeinU™ Bacillus subtilis CU1, proprietary strain with the ability to survive extreme conditions; and women’s health with Lynside® VAGINACTIV Oral, unique ingredient for day-to-day support in managing vaginal infections caused by Candida albicans and their recurrence.
Lynside® VAGINACTIV is a new range of complementary innovative ingredients designed to help women manage Candida albicans overgrowth, prominent cause of vaginal infections. These healthy yeasts have indeed shown their positive influence in recent studies.
The company will also be featuring some of the world’s most documented probiotics they offer such as LifeinU™ L. rhamnosus GG for immune and digestive health and Lynside® Pro SCB (Sc.var boulardii) for improved gastrointestinal well-being and diarrhea management.
Most consumers are now aware of the benefits of probiotics and increasingly understand their health potential. Beside yogurts and other cultured dairy products, probiotics remain widely used as dietary supplements even though we are witnessing a growing interest in functional foods such as chocolates, granola bars, beverages, etc. As a key player in the field, Lesaffre Human Care is investing in the long term to substantiate the benefits of its probiotic yeasts and bacteria and to provide high-quality innovative ingredients that meet the technical requirements for these new opportunities.
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