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October 29, 2014
Traditionally, beverages served a distinct purpose: hydration. However, beverages are subject to the shifting demands of the ever-changing consumer lifestyle, which is increasingly focused on health. This Digital Pulse identifies what consumers are seeking in better-for-you energy drinks, dairy beverages and enhanced waters, and how beverage developers can incorporate those healthful components without skimping on quality.
Market Watch: Beverages Quench Thirst for Wellness: Shifting consumer demands have led to immense innovation in the beverages category with the current trends led by the emphasis on health and wellness.
Formulating Better-For-You Beverages: "Better-for-you" beverages encompass a range of attributes health-seeking consumers desire. In energy drinks, dairy beverages and enhanced waters, product developers are improving nutrition by adding more of the things consumers wantlike nutrients, vitamins, minerals and "natural" ingredient alternativesand less of the things they don'tlike added sugars and preservatives.
Takeaways for Your Business: Food product designers are taking advantage of various resourcesincluding ingredients, formulation strategies and informationto produce BFY beverages that don't skimp on taste or quality.
Identifying ingredients and strategies suitable for better-for-you dairy beverages, energy drinks and enhanced waters.
Overcoming solubility issues, undesirable flavor impacts and ingredient interactions in BFY beverages.
Incorporating "natural" energy in BFY energy drinks.
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