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Expo love, supplement trends and Shaheen’s leadership journey

If you want to know what the deal is with Flavorless Transparent Liquid or the big recent leadership move in herbal supplements, then this episode is for you.

March 21, 2022

1 Min Read
Shaheen Majeed on Insider in the Afternoon

Did you go to the show? Did you hug a colleague? Reconnect with old friends? Have that serendipitous moment at the bar, or on the street corner, or out at the fountain? Yaaasss! Screens are cool—we were raised on television, weaned on monitors, can’t live without our phones. But 3D life is, in these times, a little extraordinary. Sit and chat with us about it, yeah?

We also talk about supplement trends we captured at Natural Products Expo West. Does sugar really matter in gummies? Is pectin a clean gummy? Shots! Shots! Shots! And did you hear the one about the product Gen Z’ers refer to as “Flavorless Transparent Liquid”?

We also sit down with supply veteran Shaheen Majeed, now running the North American biz for BGG. You know we’re going to talk astaxanthin.

This week, solo Co-Factor Todd Runestad welcomes:

  • Insider content cheese Steve-O Myers

  • The Amazin’ Duffy Hayes

  • Fran the Woman Schoenwetter

  • Shaheen Majeed, CEO of BGG North America

For additional episodes, visit the Insider in the Afternoon show page


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