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Educating consumers on new Supplement Facts Labels – podcast

Brian Wommack, senior vice president, communications, Council for Responsible Nutrition (CRN), discusses the FDA-mandated update to the Supplement Facts Panel and how brands can help consumers navigate the change.

Sandy Almendarez

April 4, 2019

In 2016, FDA announced its Final Rule requiring both the Nutrition Facts and Supplement Facts boxes on product labels get updated to reflect new scientific information and to help consumers make more informed choices. Most brands have until 2020 until they need to update their labels, but some have already implanted the changes. This has caused confusion among consumers who question why products have different labels. While FDA has a campaign to help educate consumers on the changes to the Nutrition Facts Panel, it doesn’t have a similar program for the Supplement Facts Panel.

In this podcast, Brian Wommack, senior vice president, communications, Council for Responsible Nutrition (CRN), discusses the update to the Supplement Facts Panel and how brands can help consumers navigate the change. With Sandy Almendarez, editor in chief, INSIDER, Wommack covers:

  • The advances to nutrition science that occurred during the two decades since the last update to the labels

  • How the requirement to disclose bioengineered ingredients plays a role in the confusion about labeling updates.

  • The Label Wise campaign, spearheaded by CRN, which offers resources for supplement brands to help educate consumers.

This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

 

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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