The Dietary Supplement Health and Education Act of 1994 (DSHEA) defined what a supplement is not, but the law should be updated to better establish the product category, says Herbally Yours’ Mark Potocnjak.

Sandy Almendarez, VP of Content

May 23, 2019

The Dietary Supplement Health and Education Act of 1994 (DSHEA) gave supplements a defined pathway to market in the U.S. and has helped the industry flourish. But 25 years later, the law could use an update, according to Mark Potocnjak, CFO at Herbally Yours Inc. Specifically, in with podcast with Sandy Almendarez, editor in chief, INSIDER, Potocnjak thinks the DSHEA should be updated so it:

  • Better defines the category of “supplements”

  • Allows brands to include new ingredients in the Supplement Facts Panel and to outline efficacious doses in that panel

  • Allows supplements to make disease prevention claims, if the research supports those statements

This podcast was recorded at SupplySide East in April 2019 in Secaucus, New Jersey. Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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