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May 13, 2020
In this episode of Catching Up, Jon Benninger, VP of the Health & Nutrition Network for Informa Markets, used the wonders of technology to connect with Jim Tonkin, founder and president of Healthy Brand Builders, which helps incubate and accelerate emerging food and beverage brands.
The pair discuss the future of personal contact in a natural products industry accustomed to such emotional connections. They also discuss which types of beverage companies are doing well under current market conditions and the impact of delayed and cancelled industry events on small and emerging brands, many which made huge personal, family and community investments in key trade shows.
Among key topics covered are:
Why brands succeed or fail despite the best efforts and brightest minds, based on the thousands of brands Healthy Brand Builders has assisted for more than three decades.
Creativity and launching innovative products in a “normal” vs. pandemic market and economy—“The entrepreneurial is not dead.”
The surging Amazon effect on brands and the trend in just-in-time inventory practices among retailers, including online retailers.
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