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Beverage INSIDER Magazine: Energy DrinksBeverage INSIDER Magazine: Energy Drinks

August 12, 2013

1 Min Read
Beverage INSIDER Magazine: Energy Drinks

Energy Boon or Energy Crisis? While 2012 was a tough year for energy drinks, 2013 has already proven no less challenging. Attorney Justin J. Prochnow details the tumultuous landscape, including FDA warning letters, class action lawsuits, pressure from politicians and Chicago's proposed ban of energy drinks exceeding certain ingredient parameters.

The Energy Drink & Caffeine Controversy: With a doctorate in biological psychology/neuropsychology, Rob Paul, Ph.D., is uniquely qualified to discuss the scientific role of caffeine as a stimulant in functional beverage formulation particularly in combination with ingredients such as taurine, glucuronolactone and guarana. He also delves in to the caffeine-content regulatory disparities among energy drinks, coffee and cola.

The Beverage Category Keeping Everyone On-Edge: Beverage-industry veteran James S. Tonkin provides an overview of energy drinks, including their historical roots on the Asian peninsula and eventual positioning as the third-largest beverage category in the United States. All this, despite an overcrowded marketplace and ongoing concern about potential health risks.

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