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For the third year in a row, three-quarters of Americans reported taking supplements in the annual survey from the Council for Responsible Nutrition (CRN), and consumers of all ages are taking the industry’s newest darling ingredient—CBD.
In its 20th year, the Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements revealed the highest overall dietary supplement usage to date, with 77% of Americans reporting they consume dietary supplements. The survey reported most of both males and females, aged 18 and older, take dietary supplements, which is in line with previous surveys’ findings. In this podcast CRN’s Nancy Weindruch discusses the top takeaways from the 2019 survey with Sandy Almendarez, content director, Informa Markets. They cover:
The growth of CBD with a quick growth during the past five years its been on the market
The most popular supplements among Americans
The confidence and trustworthiness that consumers place in the supplements they take.
editor in chief, Informa
Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.
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