77 percent of Americans take supplements, and all age groups use CBD – podcast

For the third year in a row, three-quarters of Americans reported taking supplements in the annual survey from the Council for Responsible Nutrition (CRN), and consumers of all ages are taking the industry’s newest darling ingredient—CBD.

Sandy Almendarez, VP of Content

November 1, 2019

In its 20th year, the Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements revealed the highest overall dietary supplement usage to date, with 77% of Americans reporting they consume dietary supplements. The survey reported most of both males and females, aged 18 and older, take dietary supplements, which is in line with previous surveys’ findings. In this podcast CRN’s Nancy Weindruch discusses the top takeaways from the 2019 survey with Sandy Almendarez, content director, Informa Markets. They cover:

  • The growth of CBD with a quick growth during the past five years its been on the market

  • The most popular supplements among Americans

  • The confidence and trustworthiness that consumers place in the supplements they take.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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