Sponsored By

In the Oscars of the food and beverage industry, colors wins Best Supporting Actor/Actress, hands down. Taste takes the lead, and is often the No. 1 determinant of a product’s success. If a food or beverage doesn’t taste good, the consumer likely won’t be back for more. However, before a consumer tries a product, he likely bases his purchasing decision on the expectation that the product will taste good.

November 12, 2014

1 Min Read
Winning Color Strategies

In the Oscars of the food and beverage industry, colors wins Best Supporting Actor/Actress, hands down. Taste takes the lead, and is often the No. 1 determinant of a product’s success. If a food or beverage doesn’t taste good, the consumer likely won’t be back for more. However, before a consumer tries a product, he likely bases his purchasing decision on the expectation that the product will taste good. And that expectation is largely enforced by the product’s appearance. For this reason, color is a key consideration when designing food and beverage products, and one developers can’t afford to miss the mark on. And increasingly, the emphasis is on "natural" colors.

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like