Sponsored By

Video: Do They Really Need to Cease and Desist?

The New York Attorney General Eric Schneiderman sent cease-and-desist letters to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold? Prochnow, Shareholder, Greenberg Traurig, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.

March 25, 2015

 

The New York Attorney General Eric Schneiderman sent cease-and-desist letters to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold?

In this INSIDER interview recorded at Natural Products Expo West, Justin Prochnow, Shareholder, Greenberg Traurig, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.

 

Related content:

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like