State of the Market Report: Clinical TrialsState of the Market Report: Clinical Trials
INSIDER surveyed more than 100 dietary supplement companies to find out about their engagement and approach to clinical trials on their products.
November 4, 2015
INSIDER surveyed more than 100 dietary supplement companies to find out about their engagement and approach to clinical trials on their products, including how they develop marketing around research results.
Clinical research has become a vital component of dietary supplement development and marketing. As many supplement companies have increased investments in clinical research on their products, several challenges have emerged, including proper study design and use of borrowed science. Careful research design is important to the significance and application of results, especially in the area of claims. INSIDER set out to get a snapshot of how supplement companies are currently approaching clinical research, including whether companies are funding their own research, how they design studies and what companies do with the results, whether positive or negative findings, including how they develop marketing and claims based on results and how they ensure claims are legal.
Takeaways for Your Business
Two-thirds of respondents reported their companies are funding and/or supporting research.
Most companies engaging in clinical trials are seeking expert help with study design and utilization of results.
When asked how to develop marketing after clinical trial results, many found the next steps confusing and complicated.
KGK Synergize is a CRO specializing in human clinical trials for the nutraceutical industry. Some areas of expertise include: Bioavailability, Cholesterol, Satiety, Weight Loss, Blood Pressure, Pre-Diabetes, and Knee Pain. KGK routinely helps companies design cost-effective clinical studies to meet FDA/FTC, Health Canada and EFSA regulations aiding claims substantiation and product marketing. We operate are in-house clinic on site from where the trials are conducted, completing the entire process on your behalf, including protocol development, regulatory approvals, recruiting and seeing patients, manage data and write the comprehensive final report. Contact us today to Prove it! with KGK.
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