Petfood & Animal Nutrition 2.0 Magazine: The Science of SupplementsPetfood & Animal Nutrition 2.0 Magazine: The Science of Supplements
As pet parents see the positive effects of supplements in their own lives, a steady demand continues for comparable animal nutrition products. However, the landscape is far more difficult to navigate on the pet side, with different and sometimes non-existent standards for testing, ingredients and regulation. Brand holders can take measures to rise to the top, though, aligning with best practices and going the extra mile to connect with curious consumers. Takeaways include: *Clinical trials are not required for animal supplements as they are for veterinary pharmaceuticals. *Many common pet supplement ingredients are not approved for nutritional purposes in animals. *Product websites with testimonials and clinical trial information can help win consumers to brands.
March 23, 2015
Table of Contents
In Vitro, Preclinical and Clinical Trials for New Supplement Innovations
by Dan DuBourdieu, Ph.D., and Ajay Srivastava, D.V.M., Ph.D.
Clinical trials allow a research team to determine the full effect of a new product formulation; unfortunately for many brands, the lengthy, costly process is often a deterrent.
Regulatory Considerations for Animal Supplements in North America
by Bill Bookout
In light of the oversight to include regulation of animal nutrition supplements with legislation on the human side, an unprecedented industry coalition helped the niche surviveand thrive.
Bridging the Gap between Supplement Manufacturers and Pet Parents
by Aimee Johnson, D.V.M.
Pet parents often ask veterinarians for advice regarding supplements. One vet shares tips to help brand holders better communicate their value proposition directly to these savvy, information-seeking customers.
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