New NPA President Issues Call to Action

Roxanne Green, the new president of the Natural Products Association, is seeking help from NPA members and non-members to ensure a positive future for the natural products industry.

January 31, 2014

2 Min Read
New NPA President Issues Call to Action

The Natural Products Association's (NPA) new president, Roxanne Green of Seattle-based PCC Natural Markets, spoke about the challenges the natural products industry faced in 2013 and how that will affect the industry in 2014.

Natural products have a major economic impact on consumer choices, from foods and supplements to household and personal care products, making our industry more visible than ever before. Were beginning to see the potential for some serious roadblocks in 2014, and its important that we act now to control the direction of our future; ensure consumers continue to have access to healthy natural products; and preserve the rights of suppliers and retailers to sell them," Green said.

According to Green, the rapid growth of the natural products industry is causing is attracting attention, putting pressure on federal regulators to changing the definition of natural, which would not be beneficial to the industry or consumers.

"Whats more, at the end of last year, a surge of negative reports in the mainstream media regarding nutritional supplements has the potential to increase pressure on politicians to reopen the Dietary Supplement Health and Education Act (DSHEA), and create costly new regulations that reduce access to legitimate natural products," Green said.

Green is calling on industry retailers and suppliers, both NPA members and non-members, to make sure NPA is focused on the issues that matter most to the industry. NPA has developed surveys to better capture the thoughts and needs of the industry.

"We are looking for very valuable input from all industry retailers and suppliers, both NPA members and non-members. Please note the survey closes Friday, February 14. We appreciate all you do for the natural products industry, and cant wait to hear what you have to say," Green said.

NPA survey for member retailers can be found here:

NPA survey for member suppliers can be found here:

NPA survey for non-member retailers can be found here:

NPA survey for non-member suppliers can be found here:

NPA represents the natural products industry and every category sold in natural products stores including foods, supplements, household, and personal care items. Founded in 1936, NPA represents over 2,00 members and more 10,000 retail stores, manufacturers, wholesalers and distributors of natural products. 

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