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Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss the market for dietary supplements in China, how e-commerce is driving the market and how supplement brand owners can utilize the e-commerce platform to reach Chinese consumers.
Dietary supplements are in high demand among Chinese consumers, but tight regulations governing dietary supplements in China along with consumer skepticism of domestic marketers created barriers to supplement market success in the country. However, increased use of e-commerce has turned the tables, and provided access to supplements by consumers. In this episode, Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss:
The market for dietary supplements in China;
How e-commerce is driving the market; and
How supplement brand owners can utilize the e-commerce platform to reach Chinese consumers.
Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.
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