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Healthy INSIDER Podcast 18: Supply Chain Traceability: Exploring Brand Equity, Regulations, Best Practices, More

Considering supplement ingredients derive from across the globe, inadequate traceability protocols can put consumers’ safety at risk—as well as a company’s brand equity. In this episode, Rachel Adams, managing editor, and Mark LeDoux, founder, chairman and CEO of Natural Alternatives International Inc., discuss why a traceable supply chain is not only important, but essential.

Traceability is essential to maintaining the integrity of both supplement brands and the industry as a whole. A traceable supply chain helps manufacturers, regulatory agencies and health authorities, among other entities, when trying to identify the root cause of health or safety concerns that may be linked to supplement products. Considering supplement ingredients derive from across the globe, inadequate traceability protocols can put consumers’ safety at risk—as well as a company’s brand equity.

In this episode, Rachel Adams, managing editor, and Mark LeDoux, founder, chairman and CEO of Natural Alternatives International Inc., discuss:

  • Why a traceable supply chain is not only important, but essential;

  • The role of documentation vs. testing when tracing ingredients;

  • Creating/maintaining effective supply chain management protocols; and

  • A traceable supply chain vs. a transparent supply chain.

Links and Resources:

 

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

Mark LeDoux

Mark A. LeDoux is founder, chairman and chief executive officer of Natural Alternatives International Inc. an organization established in 1980 with facilities in the U.S. and Switzerland engaged in the research, design and manufacture of nutritional supplement programs and products for multinational clients. He is a proud member and leader of many industry organizations.

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