Companies are clamoring to incorporate curcumin into their products, but smart manufacturers will address the ingredient's clinical research, formulation questions and marketing challenges prior to market.

July 1, 2014

1 Min Read
Curcumin Considerations

Issue Summary

The only thing hotter than curcumins vivid orange color is its reputation for delivering major anti-inflammatory benefits. Consequently, companies are clamoring to incorporate this hot antioxidant into their products; smart manufacturers will address the ingredient's clinical research, formulation questions and marketing challenges prior to market.

Table of Contents

  • Viewpoint

  • Curcumin: A Comprehensive Review
    More than 6,000 studies document curcumins potential health benefits, which range from anti-inflammatory to anti-viral activities.

  • Formulating with Curcumin
    In order to reap curcumins colorful health benefits, formulators must overcome staining and bioavailability challenges.

  • Marketing Curcumin
    The common spice, turmeric, may best be known for its role in curry. However, its recognition and appeal is rising in medicinal and natural health markets across the globe.

Takeaways for Your Business

  • Used in Chinese and Indian Ayurvedic medicine for more than 2,000 years, curcumin's benefits are well documented.

  • Formulators can circumvent bioavailability and color bleed issues with innovative formulating and delivery options.

  • With inflammation claims under intense FDA scrutiny, the question is how to market this ancient and complex spice.

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