More women are entering the sports nutrition market and expressing their dissatisfaction for products formulated primarily for men.

June 12, 2018



While women require and can benefit from many of the same sports nutrition products men take, such as protein, caffeine, specialty carbohydrates and choline, the female physiology often demands its own attention as far as dosing and timing. Furthermore, women have different energy needs than men. Areas of opportunity for female-centric formulation opportunities include muscle endurance, fatigue reduction, iron status, bone health, injury recovery and body composition.


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