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September 26, 2014
The afternoon meeting, the early morning workout, the midterm exam or a late-night dinner date are all more enjoyable—and successful—with an abundance of energy. Though facing litigation and some stigma, the segment is growing consistently thanks to efficacious ingredients and consumer demand.
Viewpoint: Redefining Energy
The New Age of Energy
Consumers of all ages crave energy, and new demands are likely to keep sales steady as innovative products emerge.
Research has proven natural Ingredients can help the body create the essential compound adenosine triphosphate (ATP), leading to a boost in brain and body energy.
Mental Energy: Beyond Caffeine
Caffeine gives the brain an energizing boost, but many other natural ingredients help the mind stay alert.
Sales increased in the categories of caffeine, green tea and B-vitamins marketed for energy, according to SPINS data.
Caffeine from coffee and tea continues to be a solid source of energy for consumers looking for quick effects.
Curcumin, adaptogens, holy basil and ginseng may be helpful to offer sustained levels of mental energy without jitters.
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