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The New Age of Energy

Consumers of all ages crave energy, and new demands are likely to keep sales steady as innovative products emerge.

September 26, 2014

1 Min Read
The New Age of Energy

Issue Summary

The afternoon meeting, the early morning workout, the midterm exam or a late-night dinner date are all more enjoyable—and successful—with an abundance of energy. Though facing litigation and some stigma, the segment is growing consistently thanks to efficacious ingredients and consumer demand.

Table of Contents

  • Viewpoint: Redefining Energy

  • The New Age of Energy
    Consumers of all ages crave energy, and new demands are likely to keep sales steady as innovative products emerge.

  • Accomplishing Ingredients
    Research has proven natural Ingredients can help the body create the essential compound adenosine triphosphate (ATP), leading to a boost in brain and body energy.

  • Mental Energy: Beyond Caffeine
    Caffeine gives the brain an energizing boost, but many other natural ingredients help the mind stay alert.

Takeaways for Your Business

  • Sales increased in the categories of caffeine, green tea and B-vitamins marketed for energy, according to SPINS data.

  • Caffeine from coffee and tea continues to be a solid source of energy for consumers looking for quick effects.

  • Curcumin, adaptogens, holy basil and ginseng may be helpful to offer sustained levels of mental energy without jitters.

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