The simple booth-and-samples approach to trade shows no longer suffices; networking, education and unique experiences are keys to adding value.

Steve Myers, Senior Editor

December 20, 2019

1 Min Read
Editorial credit: Anton Gvozdikov / Shutterstock.com
Editorial credit: Anton Gvozdikov / Shutterstock.com

Brand strategist Joshua Schall, owner and president of J. Schall Consulting, has his finger on the pulse of the sports nutrition and greater supplement, food and beverage markets in terms of brand growth, sales channels and other areas of execution. INSIDER’s Steve Myers talked to Schall about the changing value of nutrition-related trade shows and events, and how brands are looking for a broader return on investment (ROI) from shows in a world where social media and mobile technology allow more direct communication with clients and consumers.

Join us on this podcast as we tackle some popular questions around trade shows/events in the sports and greater nutrition industry, including:

  • Why are some expos dying and others flourishing?

  • How should brands, consumers and other participants approach trade shows to maximize ROI?

  • How will event hosts include social media and create bigger experiences?

Follow Schall and his regular posts, videos and podcasts on social media:

Got feedback? Email Steve at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

 

About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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