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As sports nutrition expands its reach beyond hard-core athletes to the average active consumer, melding a broader range of requirements into a one-serving bar that is convenient, effective and, at the very least, palatable is no easy task.
June 13, 2016
While nutrition bars popular in the sports market still focus primarily on pre- and post-workout benefits, energy maintenance and lean muscle promotion, they may also heed trends brought over from the general nutrition market, such as organic, non-GMO (genetically modified organism), gluten-free and/or superfood-packed.
Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.
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