SupplySide West podcast: The changing sports nutrition retail landscape

Amazon and social media are forcing changes to legacy brands and brick-and-mortar outlets.

Steve Myers, Senior Editor

November 5, 2018

As brick-and-mortar supplement retailers struggle to find their place in the new age of digital shopping and marketing, sports nutrition brands are faced with a challenge of how to best engage with its shifting consumer base and deliver the right products to them via preferred channels. Amazon has risen as the major player in digital sales and marketing of sports nutrition products and has even launched its own lines of supplements.

Digital-first consumer packaged goods (CPG) strategist and entrepreneur Josh Schall, president of J. Schall Consulting, believes digital is the way of the future, but there will remain a place for brick and mortar retailers who are progressive and creative. In this podcast with Steve Myers, senior editor, INSIDER, Schall discusses:

  • The digital shift in sports nutrition retail and the impact of younger, internet and social media savvy consumers

  • How legacy and new brands differ in approach to digital sales and marketing

  • How Amazon is changing the game for retailing dietary supplements, specifically sports nutrition


About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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