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Mark LeDoux, chairman and CEO, Natural Alternatives International (NAI), has been in the health and nutrition for more than 20 years, and he’s seen scope of the sports nutrition market change in several ways. In this podcast, LeDoux and Sandy Almendarez, Editor in Chief, INSIDER, discuss where we’ve been, current challenges and the plans for future growth.

Mark LeDoux, chairman and CEO, Natural Alternatives International (NAI), has been in the health and nutrition for more than 10 years, and he’s seen scope of the sports nutrition market change in several ways. In this podcast, LeDoux and Sandy Almendarez, Editor in Chief, INSIDER, discuss where we’ve been, current challenges and the plans for future growth. In addition, they discuss:

  • Growth of the health and nutrition industry to included larger brands and more consumers who turn to supplements to improve their health,

  • How the trend of authenticity is affecting the sports nutrition market, from supply chain transparency to substantiated claims,

  • How industry can respond to the reissued new dietary ingredients (NDI) draft guidance by working with other industry members, Congress and FDA.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

Mark LeDoux

Mark A. LeDoux is founder, chairman and chief executive officer of Natural Alternatives International Inc. an organization established in 1980 with facilities in the U.S. and Switzerland engaged in the research, design and manufacture of nutritional supplement programs and products for multinational clients. He is a proud member and leader of many industry organizations.

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