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Learn about some of the top ingredients, formulation opportunities and consumer trends driving innovation in sports performance, recovery and more.

Jessica Rubino

January 13, 2021

Each month, the Sponsored Intensives focus on a specific industry topic, highlighting ingredient suppliers or service providers from the SupplySide community, what makes them unique, the stories behind what they do, and why they're relevant to your product development goals. Don't miss this unique opportunity to learn about some of the hottest ingredients or trends shaping our industry and how they could fit into your product strategy. 

While COVID-19 put a damper on consumers hitting the gym, it has certainly shone a light on the importance of staying active, embracing a nutritious diet and incorporating supplements as part of a healthy, preventative lifestyle. The uptick in consumers partaking in everyday exercise like biking, running and hiking, as well as prioritizing wellness overall, points to the growing opportunity for the sports nutrition category to reach a broader demographic. No longer just about professional athletes, sports nutrition is becoming more holistic and is focusing on quality, plant-based and naturally functional ingredients and clean label. Join us for an exploration of the top ingredients, formulation opportunities and consumer trends driving innovation in sports performance, recovery and more.

Session Schedule:

  • 11:40am-12:00pm EST - Lallemand

  • 12:05-12:25pm EST - Lonza

About the Author(s)

Jessica Rubino

Vice President, Content, New Hope Network

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