Jordan Kyle, head of R&D, Earth’s Creation, discusses the formulation hurdles the company faced when it created its nitric oxide (NO) boosting supplement.

Sandy Almendarez, VP of Content

November 11, 2019

1 Min Read

Earth’s Creation developed the supplement OptiNOs to prompt the body to naturally increase strength and endurance. Product R&D took year, and the company followed with in vitro and clinical trials. The science and commitment to helping athletes with natural ingredients and processes landed Earth’s Creation a finalist’s place in the 2019 NEXTY Awards at SupplySide West in the Best Sports Nutrition Supplement category. In this podcast, Jordan Kyle, head of research and development, Earth’s Creation, discusses the product’s formulation and effects with Sandy Almendarez, editor in chief, Natural Products INSIDER. They cover:

  • Why OptiNOs used a bio-fermented mix of the nitric oxide (NO) boosters, citrullie and arginine, and how the brand chose to use the botanicals turmeric, Veldt grape and Bishops’ weed.

  • Why the formulation of the product took two years, and the development hurdles the company faced

  • The results of the in vitro and the human clinical trial the company conducted.

Check out all the finalists and winders of the 2019 NEXTYs at SupplySide West in this slideshow.


About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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