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Sports nutrition supplement development took two years, clinical trial—podcastSports nutrition supplement development took two years, clinical trial—podcast

Jordan Kyle, head of R&D, Earth’s Creation, discusses the formulation hurdles the company faced when it created its nitric oxide (NO) boosting supplement.

Sandy Almendarez

November 11, 2019

1 Min Read

Earth’s Creation developed the supplement OptiNOs to prompt the body to naturally increase strength and endurance. Product R&D took year, and the company followed with in vitro and clinical trials. The science and commitment to helping athletes with natural ingredients and processes landed Earth’s Creation a finalist’s place in the 2019 NEXTY Awards at SupplySide West in the Best Sports Nutrition Supplement category. In this podcast, Jordan Kyle, head of research and development, Earth’s Creation, discusses the product’s formulation and effects with Sandy Almendarez, editor in chief, Natural Products INSIDER. They cover:

  • Why OptiNOs used a bio-fermented mix of the nitric oxide (NO) boosters, citrullie and arginine, and how the brand chose to use the botanicals turmeric, Veldt grape and Bishops’ weed.

  • Why the formulation of the product took two years, and the development hurdles the company faced

  • The results of the in vitro and the human clinical trial the company conducted.

Check out all the finalists and winders of the 2019 NEXTYs at SupplySide West in this slideshow.


About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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