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Sports nutrition drinks: Flavors and trends

Sports Nutrition Drinks - Flavors and Trends
The sports nutrition industry is targeting not only athletes, but everyday consumers, too. The sector is always in search of something new and innovative, which forces companies to react quickly and revamp a product. But ingredients cant be altered without affecting the taste of the final product, so flavor companies are constantly challenged to reformulate products while still meeting the desired nutrition specifications and the growing demand for recognizable, natural ingredients.

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