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The sports nutrition industry is targeting not only athletes, but everyday consumers, too. The sector is always in search of something new and innovative, which forces companies to react quickly and revamp a product. But ingredients cant be altered without affecting the taste of the final product, so flavor companies are constantly challenged to reformulate products while still meeting the desired nutrition specifications and the growing demand for recognizable, natural ingredients.
April 24, 2015
1 Min Read
Table of Contents
Market watch: Winning in the global sports nutrition game: With sports nutrition named one of the top 10 functional food trends, athletes and mainstream consumers alike are benefiting from the sector's various applications and healthy offerings.
Sports nutrition beverages: A focus on flavors: Revamping sports drinks to meet flavor, nutrition, protein and sugar-content demands requires innovation and formulation know-how.
The last bite: Food product designers are paying attention to the trends and taking advantage of strategies to develop the sports nutrition beverages athletes and mainstream consumers are seeking.
Takeaways
Sports nutrition foods and beverages make the transition from athlete-only to mainstream consumers
How flavor companies are meeting nutritional demands without sacrificing taste
Industry is paying attention to sports nutrition beverage trends and overcoming challenges with taste, natural and more
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