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Personalized energy and sports performance – digital magazine

Personalized energy and sports performance – digital magazine
Many variables can impact actual and perceived energy levels; however, the heart of energy production in the human body is the mitochondria. Factors such as available nutrients and enzymes, oxygen status, and duration and intensity of exercise can influence energy transfer; thus, nutritional approaches to energy management can be highly personalized for different levels of athletes and active consumers. Popular ingredients for sports performance include magnesium, medium-chain triglycerides (MCTs), coenzyme Q10 (CoQ10), caffeine and omega-3s.

Takeaways for your business

• The global sports nutrition market is projected to reach $45.27 billion by 2022.
• Sports beverage formulations are targeting areas such as energy, muscle gain, focus and recovery.
• Timing (pre-, intra- or post-workout) may be a factor when taking protein, creatine, carbs or caffeine.

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