Making the Cut

Suppliers, manufacturers and marketers agree the sports nutrition market is growing, and the wide range of supplements available represent of the breadth of consumer interest.

November 21, 2017

1 Min Read
Making the Cut

Table of Contents

  • Viewpoint: Products for Each Athlete

  • Beyond the Burn
    Traditional sports nutrition ingredients are poised for new marketing messages, as ingredients tout muscle building, weight loss, recovery and energy benefits.

  • GMPs, Testing Help Ensure Sports Supplement Safety
    Sports nutrition product manufacturers need to ensure proper testing and GMP procedures to avoid adulteration.

  • Sports Nutrition Market Revs Up
    The market has morphed to reach segmented target groups with products that address different aspects of sports nutrition.

Takeaways for Your Business

  • Many supplements do double or triple duty, offering energy and endurance, weight loss and muscle building.

  • Adulteration of sports supplements is a continuing problem, but following GMPs ensures safe and effective supplements.

  • The market has developed into many sub-demographics such as runners, Spartan racers, CrossFitters and more.

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