Changing the Game: Sports Nutrition Going ForwardChanging the Game: Sports Nutrition Going Forward
Learn about some of the changes in the sports nutrition market, including ingredient and product hotspots based on retail trends.
As the sports nutrition market continues to shift, brands face a deafening call to evolve. With low barriers of entry in distribution, manufacturing and marketing, legacy sports nutrition brands can no longer sit cozily above the emerging brands in the market and feel safe. This session will look at how the pandemic has and continues to impact this segment, as well as the retail, product, ingredient and demographic trends presenting whitespace opportunities to brands and formulators trying to adapt and succeed.
Other topics that will be covered:
Ingredient and product hotspots based on retail trends
Pandemic impacts, including ingredient availability and other potential disruptions
Underserved demographics, including sports female active consumers
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