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Changing the Game: Sports Nutrition Going Forward

Learn about some of the changes in the sports nutrition market, including ingredient and product hotspots based on retail trends.

Steve Myers

October 21, 2021

As the sports nutrition market continues to shift, brands face a deafening call to evolve. With low barriers of entry in distribution, manufacturing and marketing, legacy sports nutrition brands can no longer sit cozily above the emerging brands in the market and feel safe. This session will look at how the pandemic has and continues to impact this segment, as well as the retail, product, ingredient and demographic trends presenting whitespace opportunities to brands and formulators trying to adapt and succeed.

Other topics that will be covered:

  • Ingredient and product hotspots based on retail trends

  • Pandemic impacts, including ingredient availability and other potential disruptions

  • Underserved demographics, including sports female active consumers

About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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